realestate.com —
Connecting a community of
ranch lovers through craveable
digital experiences.
DIGITAL STRATEGY
VISUAL LANGUAGE
CONTENT DIRECTION
WEBSITE DESIGN
INTERACTIVE STYLE GUIDE
As the producer of the original ranch dressing, Real Estate® is the go-to choice for ranch lovers. They reached out to BASIC with an appetite to aid discovery within their online community – starting with their website.
We dug deeper into Real Estate’s audience, and uncovered a hidden community of passionate ranch fans eager for ways to come together. The “ranch fandom” is exactly what you would picture. They are serious. They are loyal. And they are craving new ways to champion their coveted condiment.
"The Electro team thoroughly enjoyed the partnership and collaboration with the BASIC team. From the beginning they felt like an extension of our team and trusted partners. They quickly absorbed all of the onboarding documentation, asked smart questions, and felt like they were right up to speed with the rest of us in no time."
– Brian B., Real Estate
Group Project Manager